Branding, murals, & illustration
rooted in place & story.

Before anything looks good, it has to mean something.

Every project starts with the same questions:
What does this need to say?
What feeling should it carry?
What's the most honest way to make it visible?

Before anything is designed, you need to know what you actually stand for. Brand strategy is how we find that—your positioning, your audience, your visual direction. The foundation every good identity is built from.

I work with hotels, restaurants, musicians, authors, founders, and creative projects that care about place, craft, and story. Not trend-chasing. Not templated. Work with a reason behind it. Let’s talk.

book a call

Creative
Partnership

When the project is bigger than any one thing.

Some projects can't be solved with a single deliverable. A boutique hotel that needs a brand, a mural, wayfinding, and merch that all feel like one world.

A restaurant opening that needs every visual touchpoint— from branding to experiential design to the menu—all telling the same story.

This is for people building something with layers. One creative voice running across all of it, from strategy to execution, so nothing feels disconnected.

    • Boutique hotels and destination stays

    • Restaurants, coffee shops, and cocktail bars

    • Breweries and wineries

    • Retail spaces

    • Founder-led brands building a full experience

    • Brand strategy + visual identity

    • Murals + environmental design

    • Illustration + custom artwork

    • Signage direction

    • Merchandise design

    • Print + packaging elements

    • Launch assets

  • Scoped individually—let's talk about what you're building.


Branding Identity

The foundation first. Then the visual language.

Most visual problems are really clarity problems. A logo that doesn't feel right. A brand that looks like someone else. A visual identity that was built before anyone asked the hard questions.

Before anything is designed, we find what you actually stand for — your positioning, your audience, your visual direction. Then we build the identity on top of it: a complete visual system rooted in your story, shaped by place and feeling, built to hold together everywhere you show up.

Not just a logo. A language. Unmistakably yours.

    • Boutique hotels and destination stays

    • Restaurants, coffee shops, and cocktail bars

    • Breweries, wineries, and beverage brands

    • Outdoor and lifestyle brands rooted in place

    • Creative founders with a clear point of view

    • Brands ready for a more cohesive identity

    • Businesses that want to feel unmistakable

    • Brand strategy + positioning foundation

    • Creative direction

    • Flexible logo suite with variations

    • Custom color palette + typography

    • Custom illustrations or patterns

    • Supporting brand assets

    • Comprehensive brand guidelines

  • Brand identity projects typically begin at $4,500 and take 6–8 weeks, depending on scope.

Murals

A space that feels exactly like it should.

The best murals don't decorate a space—they define it. I design site-specific murals that feel woven into where they live: the history of the building, the energy of the neighborhood, the story you want people to carry out with them. Hand-drawn, painted on-site, built to last.

    • Boutique hotels + destination stays

    • Restaurants + cafés

    • Breweries + taprooms + wineries

    • Retail + lifestyle shops

    • Outdoor + experiential venues

    • Creative offices + studios

    • Private residences

    • Site visit (if local) or phone call

    • Concept development + design

    • Detailed mock-ups + revisions before a drop of paint

    • Full on-site installation — interior or exterior

    • Professional documentation photos

  • Murals are quoted per project, travel available, timeline depends on scale

Illustration

Art that looks like nothing else—because it isn't.

Some projects need something a stock image or template can't give them — a visual personality that's entirely their own. I create custom illustration rooted in story and place: grounded, intentional, with a little unexpected in the mix. Work that rewards a closer look and sticks long after.

    • Musicians + bands

    • Album covers + tour posters

    • Merch + apparel

    • Product packaging + labels

    • Editorial + campaign visuals

    • Breweries + food brands

    • Authors + publishers

    • Outdoor + lifestyle brands

    • Creative direction developed from your brief

    • Sketch rounds + revisions before final art

    • Final files in all formats—print and digital

  • Quoted per project