Joshua Tree Ranch House Motel is a quiet desert escape with mid-century roots located in the heart of Joshua Tree. I created a visual identity that feels sultry, nostalgic, and quietly iconic—drawing from dusk light, desert nights, and the timeless ease of classic roadside motels. The system includes a full logo suite designed for signage, the website, and guest materials, along with a custom illustration library inspired by the motel’s unique details. The result is a flexible brand that feels rooted in place while leaving room to evolve over time.